MONSTER ENERGY
PROJECT OVERVIEW
Lincoln Design has had an exciting and enduring partnership with Monster Energy, highlighted by our many collaborations. We meticulously crafted a full brand guidelines book, ensuring that the Monster Energy identity remained consistent and powerful across all touchpoints. Our work extended to redesigning the iconic Full Throttle can with a striking new eagle illustration, creating captivating animations, and a diverse range of apparel designs and product advertising that energized and refreshed the brand's image.
Services Rendered
- Branding
- Video Editing
- Photography
- Art Direction
- Animation
BRAND GUIDE
Working hand in hand with Monster we developed these guidelines to serve as a visual compass, guaranteeing that the Monster Energy brand remains distinctive and resonates with its audience across all platforms.
GAMING ANIMATION
Monster Energy's competitive gaming division is a dynamic segment dedicated to engaging with the gaming community. Lincoln Design played a role in promoting this division, crafting captivating icons that we brought to life through animation. Our work helps add an energetic dimension and excitement to Monster Energy's presence in the gaming world.
FULL THROTTLE CAN DESIGN
We undertook a daunting illustration challenge to redesign the Full Throttle Energy Drink can, exploring numerous versions and layouts of the iconic eagle. Our creative process involved a deep dive into capturing the essence of the brand, resulting in a dynamic and refreshed can design that exuded energy and captured the brand's distinctive spirit.
20 YEARS ANIMATION
Lincoln Design had the honor of creating the badge design and animation to celebrate Monster Energy's 20 years of energy and excitement.
TRUE NORTH ADVERTISING
Lincoln Design led the video shoot and advertisement edit for True North, Monster Energy's outdoor-inspired energy seltzer sub-brand. We handled concept, storyboards, animation, 3D rendering, and sound design, creating an engaging advertisement that encapsulated the brand's refreshing essence, catering to outdoor enthusiasts and adventurers.
UNLEASHED KEY ART
Lincoln Design was tasked with creating key art concepts for Monster's inaugural alcoholic beverage, "The Beast Unleashed." Our designs embody the bold and intense character of this new product, capturing the raw energy and untamed spirit of the brand.
GRAPHICS KIT
We also designed a versatile graphics kit for Monster Energy, created to adapt to various applications, with a special focus on apparel. This kit offers a dynamic and edgy visual identity, while still maintaining wearability allowing the brand to make a powerful statement across a wide range of products and promotional materials. We also included a set of spot illustrations that represent the brand that can be used in many ways.
MAGAZINE ADs
Lincoln helped Monster Energy craft a magazine advertisement for Fanfest, where fans could recycle an empty can of Monster for free access. A perfect match after all the other work we have done together.
