MATTEL

Over the years, Lincoln has partnered with Mattel on a wide range of projects, from brand and character development to illustration, animation, wayfinding and marketing campaigns. Our work has spanned many of the iconic brands helping to create bold visuals, dynamic storytelling, and content that connects with audiences of all ages. This relationship has allowed us to push creative boundaries while supporting Mattel’s legacy of fun and innovation.

Services Rendered

- Art Direction

- Branding

- Graphic Design

- Animation

- 3D Design

- Video Editing

Lincoln was asked to create the branding for Mattel’s 80th anniversary, designing a versatile logo system that’s fun, celebratory yet sophisticated while keeping the Mattel name and brand front and center. The final design and animation seamlessly incorporated the iconic “meatball” logo and worked across both color and one-color applications to honor Mattel’s legacy.

We were asked to develop promotional assets for Mattel Eco, an initiative focused on transitioning operations, product and packaging content to 100% recycled or bio-based materials with a goal of zero toys to landfill. Our work included custom icons, illustrations, and infographics to communicate Mattel’s sustainability efforts.

Lincoln revitalized Mattel’s classic mascot, Matty, with an updated look and a variety of dynamic poses to bring his playful energy to life. Our illustration work honored his nostalgic charm while making him more versatile for modern branding and storytelling.

Lincoln was tasked with designing a detailed illustrated map for Mattel’s Headquarters, creating a vibrant wayfinding system with custom callouts for each department and key area. Our artwork brought clarity and character, making navigation both functional and visually engaging.

Lincoln developed a cohesive set of illustrated icons for Mattel, visually uniting their diverse product and property segments with a consistent color palette and style. These icons created a seamless, recognizable system that helped communicate Mattel’s vast portfolio in a clear and engaging way.